Before designing, we first ask you to tell us about your company and its services, and together we work out exactly what you want to say and to whom. We then consider what we want to be in the future, and what changes need to be made to achieve this. A strong vision for the future streamlines the design process and helps maintain a flexibility that allows the designs to develop and grow with your company.

After we discuss and understand the direction of the brand, the next phase is to create a design tone. This is called Visual Identity (VI) or Corporate Identity (CI), and is a type of guide for visually expressing a company's unique personality and services. Similar to how we create an image of ourselves through clothing, or our homes through interior design, our approach to VI design embodies the ethos of a company or client. This could be bold, eye-catching graphics, or it could be gentle and subtle text. We always strive to propose a design that best expresses the identity and brand of a company.

At the heart of our graphic design approach is the aim to convey the values of your brand. We create work that is informed by rules and structures, so that every single design choice is made for a good reason. Our graphic design work does not try to redefine a company, but instead captures the essence of it, in an effective way. A wide range of mediums are used in our graphic design such as typography, photography, and illustrations, tailored to the values and goals of the client.

Websites have a number of objectives, and can only be optimally accessible after careful design. We consider who will be viewing the websites we create, emphasising the ease of use and navigation of a website during our design process. As well as being straightforward to use, a website must also reflect and serve the company it belongs to. We create websites for a variety of organisations, from corporatre to creative, always striking a balance between aesthetic beauty and funcionality.

Similar to digital graphics and websites, we believe that packaging must also be carefully designed to be beautiful and user-friendly. However, it is important that the aesthetics of packaging design are balanced by practicality, cost, durability and environmental impact. It is important to us when creating packaging that the look, feel and functionality of the designs create a lasting impression. The added challenges and consequences of creating something physical are important elements to us, and we will ensure that they are balanced to create something of value for your brand.

Signs need to be simple and stand out visually amongst the busy urban landscape. To achieve simplicity and effectiveness, it is important for us to imagine and foresee the user's point of view during our design process. Another physical type of design, signage must add something to an already established space, whilst taking into account the existing architecture, and possible intentions of its designers. The reality of how an object is manufactured is also important to consider during the design of signage. Having licensed architects and product designers on our team enables us to follow up the design process with actual building, collaborating with manufacturers with ease.